SoFi Partners with BlackRock Inc. to Launch New Robo-Advisor Platform

Nov 12, 2024•about 1 year ago

Contract Type

partnership

San FranciscoFinancial Services

Description

SoFi has partnered with BlackRock Inc. to launch a new robo-advisor platform, providing everyday investors access to diversified asset classes, including alternative asset classes alongside traditional and sustainability-focused funds. The platform addresses a broader market need with a low-fee, personalized approach to investment strategies, all available on an intuitive and educational platform.

Company Information

Company

SoFi Technologies

Location

234 1st Street

San Francisco, California, United States

About

SoFi’s mission is to help our members achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing and protecting give our three and a half million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. SoFi is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams.

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
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Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months