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Skims Partners with Reliance Brands to Launch in India for the First Time.

Aug 07, 2026

Contract Type

partnership

Los AngelesOtherE CommerceFashionRetailLifestyle

Description

Skims is entering the Indian market through a partnership with Reliance Brands, which will manage its operations across physical and digital platforms. The initial store openings will take place in Delhi and Mumbai, with plans for future expansions in various cities.

Company Information

Company

SKIMS

Location

1601 Vine Street

Los Angeles, California, United States

About

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear. We are setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovate on the past and advance our industry for the future.

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Strategic partnership established
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