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Sports Illustrated Tickets Enters 12-Year Partnership with Aston Villa to Enhance Fan Experience.

May 01, 2026•26 days ago

Contract Type

partnership

New YorkCommerce and ShoppingMedia And Entertainment

Description

Sports Illustrated Tickets has signed a strategic 12-year partnership with Aston Villa Football Club as their Official Fan Experience Partner. The partnership will introduce new hospitality and engagement spaces at Villa Park starting in the 2026-27 Premier League season.

Company Information

Company

SI Tickets

Location

New York, New York, United States

About

Sports Illustrated Tickets (SI Tickets), part of the Sports Illustrated Family, offers a secondary ticketing marketplace with $2.5 billion in inventory, covering over 250,000 events and reaching 60 million unique users monthly. In 2023, SI Tickets launched an innovative, blockchain-backed ticketing solution, Box Office, designed for free or paid events and enhancing them through the Sports Illustrated Advantage.

Predictive Intelligence

Strategic

ML-powered predictions for SI Tickets's next move

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Agreement Insights

Based on industry data

Strategic partnership established

Partnership agreements typically involve technology integration and joint go-to-market strategies

Contract momentum indicator

Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months