Samba TV Expands Partnership with Acxiom for Global Data Activation in 40 Markets
Jun 12, 2025
Contract Type
partnership
San FranciscoAdvertisingMarketing
Description
Samba TV and Acxiom have announced a significant expansion of their partnership, now covering 40 markets to enhance data-driven activation. This collaboration will leverage Samba’s audience platform for integrated solutions across Interpublic agencies, addressing the demand for privacy-first targeting and contextual relevance.
Company Information
Company
Samba TV
Location
San Francisco, California, United States
About
Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.
San FranciscoAdvertisingMarketing