Banterra Bank Partnered with Saluki Sports Properties for NIL-Focused Partnership Expansion

Nov 14, 2024•about 1 year ago

Contract Type

partnership

CarbondaleFinancial Services

Description

Southern Illinois Athletics, Saluki Sports Properties, and Banterra Bank announced a name, image, and likeness (NIL) partnership with four SIU student-athletes to promote the Banterra-SIU Saluki Visa® Debit Card. The agreement includes an exclusive affinity debit card and a commitment to provide part of the debit card transaction revenue to SIU Scholarships and NIL efforts for Saluki student-athletes.

Company Information

Company

Saluki Sports Properties and Banterra Bank

Location

Carbondale, Colorado, United States

About

Saluki Sports Properties and Banterra Bank have partnered with Southern Illinois Athletics to promote the Banterra brand and the new Banterra-SIU Saluki Visa® Debit Card. Banterra Bank is one of the nation’s largest community banks based in Southern Illinois.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months