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REESE’S PUFFS Cereal and Angel Reese Expand Partnership with KidSuper Collab

Dec 02, 2024•over 1 year ago

Contract Type

partnership

MinneapolisFood and Beverage

Description

Angel Reese partners with KidSuper and REESE’S PUFFS cereal to introduce the REESE’S PUFFS Duffel Puff Bag, a new statement bag inspired by blending dualities of basketball and fashion, and chocolate and peanut butter. The bag is co-designed by basketball and fashion icon Angel Reese and popular Brooklyn-based fashion brand KidSuper.

Company Information

Company

REESE’S PUFFS Cereal and Angel Reese

Location

Minneapolis, Minnesota, United States

About

REESE’S PUFFS Cereal is a popular breakfast cereal produced by General Mills. Angel Reese is a basketball and fashion icon.

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Strategic

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months