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Publix and Healthy Family Project Partner to Serve 825,000 Meals to Food Banks
Nov 22, 2024•over 1 year ago
Contract Type
partnership
Description
Publix and Healthy Family Project teamed up for the 22nd annual Fall Produce for Kids cause marketing campaign, providing 825,000 meals to Feeding America partner food banks. The campaign, which ran from September 26 to November 4, raised over $4.1 million for causes supporting families and children in the communities where Publix operates.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months