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Texas A&M Secure 15-year, $515 Million Multimedia Rights Contract with Playfly Sports

Feb 28, 2025•over 1 year ago

Contract Type

contract

BerwynSports

Description

Texas A&M has secured one of the largest media rights deals in collegiate athletics history by agreeing to a 15-year, $515 million fully guaranteed multimedia rights contract with Playfly Sports. The deal replaces their long-standing partnership with Learfield Sports, resulting in a significant boost in annual multimedia rights payout from $18 million to $34 million.

Company Information

Company

Playfly Sports

Location

Berwyn, Pennsylvania, United States

About

Playfly Sports is the leading revenue maximizer in the sports industry, delivering a consultative, data-driven approach to reaching, engaging, monetizing, and measuring fandom to give property and brand partners a competitive advantage. Founded in 2020, Playfly operates a growing portfolio of fan-focused divisions spanning exclusive MMR management, media and sponsorship activation, custom creative and digital content, valuation and consulting, and the development of new revenue-driving platforms and technologies, and has quickly become a force across high school, collegiate, esports, and professional sports by building a digitally enabled, full-service sports marketing business designed for the evolving fan experience.

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