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Payment Assist Partners with Groov to Offer Embedded Finance Solutions for Automotive Businesses in the UK
Jun 14, 2025•about 1 year ago
Contract Type
partnership
United KingdomFinancial ServicesFinanceLendingDescription
Payment Assist has formed a partnership with Groov to provide business lending solutions to automotive companies across the United Kingdom. This new offering complements their existing Buy Now Pay Later (BNPL) solutions, allowing clients to manage cash flow and invest in their operations.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months