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OptimizeRx Partners With The Trade Desk to Enhance Healthcare Advertising Reach
Sep 22, 2026
Contract Type
partnership
WalthamHealthcareHealth Care
Description
OptimizeRx has announced a partnership with The Trade Desk to integrate its healthcare advertising inventory into The Trade Desk's programmatic buying platform. This integration aims to streamline access for life sciences advertisers to reach specialized healthcare audiences through a robust network of EHR and e-prescribing systems.
Company Information
Company
OptimizeRx
Location
Waltham, Massachusetts, United States
About
OptimizeRx® (OPRX) provides unique physician and consumer platforms and strategies to help patients better afford and adhere to their treatment regimens, while offering pharmaceutical and healthcare companies more effective ways to deliver relevant information and services to healthcare providers and their patients right at the point of care.