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Operative Collaborates with Salesforce to Deliver Integrated Solution for Media Companies

Sep 12, 2024•over 1 year ago

Contract Type

partnership

New YorkAdvertisingMarketing

Description

Operative has announced a new collaboration with Salesforce to deliver an integrated offering for Salesforce Media Cloud customers and their advertising sales businesses. This partnership brings together Operative's order management system AOS, Salesforce Media Cloud, and MuleSoft to provide media companies with access to new automation and measurement capabilities for running unified cross-screen campaigns.

Company Information

Company

Operative and Salesforce

Location

New York, New York, United States

About

Operative is a leading provider of advertising management solutions, while Salesforce is the #1 AI CRM.

Predictive Intelligence
Strategic

ML-powered predictions for Operative and Salesforce's next move

Learn about Strategic plan

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.