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Operative Collaborates with Salesforce to Deliver Integrated Solution for Media Companies
Contract Type
partnership
Description
Operative has announced a new collaboration with Salesforce to deliver an integrated offering for Salesforce Media Cloud customers and their advertising sales businesses. This partnership brings together Operative's order management system AOS, Salesforce Media Cloud, and MuleSoft to provide media companies with access to new automation and measurement capabilities for running unified cross-screen campaigns.