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OpenX Technologies, Inc. and ID5 Partnership Increases Reach for Safari Traffic
Dec 11, 2024•over 1 year ago
Contract Type
partnership
Description
OpenX Technologies, Inc. and ID5 have announced a partnership to expand reach in traditionally unaddressable environments such as Safari, Firefox, and Edge. The integration empowers OpenX buyers to leverage ID5 to drive incremental reach in newly addressable environments, and initial testing has demonstrated a 58 percent increase in reach across Safari desktop and a 37 percent increase in reach on mobile web compared to cookie-only traffic.
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Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months