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OpenX Technologies, Inc. and ID5 Partnership Increases Reach for Safari Traffic

Dec 11, 2024•over 1 year ago

Contract Type

partnership

PasadenaInformation TechnologyPublishing

Description

OpenX Technologies, Inc. and ID5 have announced a partnership to expand reach in traditionally unaddressable environments such as Safari, Firefox, and Edge. The integration empowers OpenX buyers to leverage ID5 to drive incremental reach in newly addressable environments, and initial testing has demonstrated a 58 percent increase in reach across Safari desktop and a 37 percent increase in reach on mobile web compared to cookie-only traffic.

Company Information

Company

OpenX

Location

Pasadena, California, United States

About

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets.

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