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Contract Type
partnership
New ZealandAdvertisingMarketingDescription
The founders of Tracksuit and Ideally have established New + Improved Ventures, a venture studio focused on creating and launching new marketing technology business ideas. The studio has secured $6m in investment from TRA, Previously Unavailable, and Icehouse Ventures to fund the creation of 1-2 startups annually.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months