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TNT Sports and CBS Sports to Negotiate NCAA Corporate Champion and Corporate Partner Agreements

Dec 10, 2024•over 1 year ago

Contract Type

partnership

SportsNon Profit

Description

TNT Sports and CBS Sports have secured the exclusive rights to license NCAA marks, tickets, and taglines for commercial promotions related to NCAA championships. They will also have certain exclusive media rights in the Division I Men’s Basketball Championship. Moreover, they will negotiate the NCAA’s corporate champion and corporate partner agreements. The NCAA Corporate Champions and Partners Program, which has been in existence since 1984, is dedicated to excellence and committed to developing marketing and promotional activities surrounding NCAA championships

Company Information

Company

NCAA

About

The National Collegiate Athletic Association (NCAA) is a non-profit organization that regulates student athletes from 1,268 North American institutions and conferences. It organizes the athletic programs of many colleges and universities in the United States and Canada.

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Strategic

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months