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Nazara Technologies Launches “G-Commerce” Platform in Partnership with ONDC
Nov 17, 2024•over 1 year ago
Contract Type
partnership
IndiaDescription
Gaming company Nazara Technologies has announced the launch of “G-Commerce”, a new platform integrated with the Open Network for Digital Commerce (ONDC), enabling in-game e-commerce. The platform aims to help game developers tackle low in-app purchase conversion rates by creating additional revenue streams through affiliate marketing.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months