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MV Agusta regains full ownership as Pierer Mobility Group officially divests

Feb 01, 2025•over 1 year ago

Contract Type

partnership

VareseAutomotive

Description

MV Agusta has officially split from its troubled motorcycle giant partner, Pierer Mobility AG. Art of Mobility S.A., owned by the Sardarov family, has regained full ownership of MV Agusta, marking the end of its partnership with KTM. The split comes after recent speculation surrounding KTM’s future with MV Agusta, particularly in the wake of financial difficulties at KTM’s parent company.

Company Information

Company

MV Agusta Motor

Location

Varese, Lombardy, Italy

About

MV Agusta Motor is a premier motorcycle manufacturer dedicated to designing, developing, and producing the most advanced motorcycles in the world. Known for its iconic design and class-leading performance, MV Agusta combines cutting-edge materials and engineering technology with a deep commitment to craftsmanship, innovation, and excellence. Every motorcycle reflects the brand's unwavering pursuit of perfection and its passion for delivering an extraordinary riding experience.

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Agreement Insights

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Strategic partnership established

Partnership agreements typically involve technology integration and joint go-to-market strategies

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Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months