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MTN partners with Synamedia to launch new streaming platform to rival Netflix and Amazon

Apr 08, 2025•about 1 year ago

Contract Type

partnership

JohannesburgHardwareTelecommunications

Description

MTN plans to launch a new streaming platform in collaboration with Synamedia, challenging current market players like Netflix and Amazon Prime Video. The platform will offer a mix of live TV and video-on-demand content with multiple monetization options, tailored to each market’s cultural preferences and viewing habits.

Company Information

Company

MTN

Location

Johannesburg, Gauteng, South Africa

About

MTN is a pan-African mobile operator with the strategic intent of ‘Leading digital solutions for Africa’s progress’. We have 288 million customers in 17 markets and are inspired by our belief that everyone deserves the benefits of a modern, connected life. Inspired by Africa’s potential, we are committed to bridging the digital divide, furthering financial inclusion and advancing the attainment of the United Nations Sustainable Development Goals through our core business activities and our support to governments, communities, and customers.

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Strategic partnership established

Partnership agreements typically involve technology integration and joint go-to-market strategies

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Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months