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Miami Marlins and Molson Coors Beverage Company Announce Multi-Year Partnership and Introduce the Blue Moon Brew Hall

Mar 13, 2025

Contract Type

partnership

ChicagoManufacturingFood and BeverageFood And BeverageHospitalityFood Processing

Description

Molson Coors Beverage Company and Miami Marlins have announced a multi-year partnership to introduce new branded experiences to loanDepot Park, including Coors Light’s new Chill Zone and Blue Moon’s new Brew Hall, paying homage to how the brand was first brewed in a baseball park. This partnership aims to enhance the fan experience at the ballpark.

Company Information

Company

Molson Coors Beverage Company

Location

Chicago, Illinois, United States

About

For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

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Agreement Insights

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Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

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