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McLaren Racing announces partnership with Sega to promote Sonic the Hedgehog.

Jun 27, 2025•12 months ago

Contract Type

partnership

WokingManufacturingSports

Description

McLaren Racing has partnered with Sega, making the video game company the official gaming partner. This multi-year partnership will promote Sega's Sonic the Hedgehog character and align with significant events in 2025 and 2026.

Company Information

Company

McLaren

Location

Woking, England, United Kingdom

About

McLaren is a historic race team and a commercially successful outfit in the motorsport industry. Under the leadership of Zak Brown, the team has achieved sporting success and financial stability, with a focus on pushing the boundaries of motorsport in different race series.

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