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McDonald's maintains a $40 million annual partnership with FIFA and runs its largest World Cup campaign this summer.
Oct 30, 2026
Contract Type
partnership
ChicagoFood and BeverageHospitalityDescription
McDonald's has sustained a long-term partnership with FIFA, valued at approximately $40 million each year. This summer, the company executed its most significant World Cup marketing campaign to date.
Agreement Insights
What this usually meansStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
McDonald’s signed a new agreement. Fundz surfaces partnerships and contracts as they are announced.
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