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Toledo Rockets Partner with Maumee Bay Brewing Company to Create Rocket Booster Beverage

Oct 23, 2024over 1 year ago

Contract Type

partnership

ToledoFood and BeverageHospitality

Description

The University of Toledo Athletic Department has formed a partnership with High Level Distilling, a subdivision of Maumee Bay Brewing Company, to introduce Rocket Booster, a blueberry lemonade-flavored RTD cocktail beverage. The proceeds from the beverage sales will go towards supporting the Toledo Spirit Group Fund, benefiting the Rocket Marching Band, cheerleaders, and the Dancing Rockettes.

Company Information

Company

Maumee Bay Brewing Company

Location

Toledo, Ohio, United States

About

Maumee Bay Brewing Company is a brewery located in Toledo, Ohio. It also houses High Level Distilling, a subdivision specializing in craft drinks.

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Strategic

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months