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Toledo Rockets Partner with Maumee Bay Brewing Company to Create Rocket Booster Beverage
Oct 23, 2024•over 1 year ago
Contract Type
partnership
ToledoFood and BeverageHospitalityDescription
The University of Toledo Athletic Department has formed a partnership with High Level Distilling, a subdivision of Maumee Bay Brewing Company, to introduce Rocket Booster, a blueberry lemonade-flavored RTD cocktail beverage. The proceeds from the beverage sales will go towards supporting the Toledo Spirit Group Fund, benefiting the Rocket Marching Band, cheerleaders, and the Dancing Rockettes.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months