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Mars partners with Fonterra for $27M USD program to empower dairy farmers
Feb 17, 2025•over 1 year ago
Contract Type
partnership
Health CareAnimal FeedPetVeterinary
Description
Mars, Incorporated announces a new partnership with Fonterra, one of the world’s largest dairy suppliers, to launch the Farmer Forward Program. Backed by a $27M USD investment, the program aims to empower dairy farmers to embrace climate-smart agriculture practices in line with Mars' goal of cutting greenhouse gas emissions by 50% by 2030.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months