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Mars Partners with C40 to Expand BETTER CITIES FOR PETS™ in India to Promote Pet-Friendly Cities
Jun 23, 2025•12 months ago
Contract Type
partnership
Health CareAnimal FeedPetVeterinary
Description
Mars, Incorporated is expanding its BETTER CITIES FOR PETS™ program in India through a partnership with C40 Cities. The initiative will invest over $1 million globally to enhance access to pet-friendly spaces, aiming to benefit 10 million people and pets by 2030.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months