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Mars partners with startups to enhance gut health and ingredient innovation.

Sep 15, 2026

Contract Type

partnership

McleanManufacturingHealth CareFood And BeverageAnimal FeedPetVeterinary

Description

Mars has selected 13 startups for its Unreasonable Food accelerator program to focus on gut health and food tech innovation. The collaboration seeks to promote nutrition and sustainability through innovative approaches in food production. Chosen startups will work alongside Mars leadership for potential formal partnerships.

Company Information

Company

Mars, Incorporated

Location

Mclean, Virginia, United States

About

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This common purpose unites our 140,000+ Associates. It is at the center of who we are as a global, family-owned business, and it fuels how we are transforming, innovating, and evolving to make a positive impact on the world. Every year, our diverse and expanding portfolio of quality confectionery, food, and pet care products and services delight millions of people and supports millions of pets. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's OriginalTM, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing, pet welfare and comprehensive veterinary care with AniCura, BANFIELDTM, BLUEPEARLTM, Linnaeus and VCATM. We know we can only be truly successful if our partners and the communities in which we operate prosper. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to act every day to help create a better world tomorrow in which the planet, its people and pets can thrive. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.