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Jay-Z's MarcyPen Capital forms partnership with Hanwha Asset Management to launch a $500 million K-culture investment fund.

Dec 12, 2025•6 months ago

Contract Type

partnership

Description

MarcyPen Capital Partners has signed a memorandum of understanding with Hanwha Asset Management to establish a $500 million investment fund aimed at accelerating the global expansion of K-culture. The partnership will focus on identifying investment opportunities in innovative companies within the Korean culture and lifestyle industries.

Company Information

Company

MarcyPen Capital Partners

About

MarcyPen Capital Partners is a private equity firm formed in September 2024 from the merger of Jay-Z’s Marcy Venture Partners and Pendulum Holdings’ investment arm Pendulum Opportunities. The firm manages over $900 million in assets and focuses on consumer-facing businesses, including entertainment and beauty brands.

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