Magnite Partnering with TELUS for Enhanced Connected TV Offering

Jul 09, 2024•over 1 year ago

Contract Type

partnership

Media And EntertainmentAdvertising

Description

Magnite has been chosen as the preferred technology partner by TELUS to enhance its connected TV offering in Canada. TELUS will leverage Magnite's SpringServe Ad Server and Streaming SSP to bring innovative advertising opportunities to the Canadian market, allowing for additional TV offerings at no cost to customers.

Company Information

Company

Magnite

About

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
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