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Contract Type
partnership
Description
M.Video-Eldorado has initiated a partnership with LMC Agency to manage advertising content on indoor screens in over 1,200 of its stores across 370 cities in Russia. The agency will be responsible for selling advertising on the screens, starting in December.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months