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Lowe's collaborates with EA Sports for In-Game Brand Integration

Apr 18, 2025•about 1 year ago

Contract Type

partnership

North CarolinaRetail

Description

Lowe's has partnered with EA Sports to feature its MyLowe's Rewards loyalty platform in multiple EA Sports digital game titles for the first time. This collaboration will provide Lowe’s with a unique presence in each game, enabling the retailer to engage with the burgeoning digital game customer engagement channel.

Company Information

Company

Lowe's

Location

North Carolina, United States

About

Lowe's is a retail company specializing in home improvement products and services. Founded in 1946, Lowe's has grown to become a leading home improvement retailer serving millions of customers. The company is committed to providing quality products and exceptional customer service to both DIY enthusiasts and professionals. With a wide range of products, including appliances, tools, and building materials, Lowe's aims to enhance homeowners' projects and professionals' workflows.

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