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Contract Type
partnership
North CarolinaRetailDescription
Lowe's has partnered with EA Sports to feature its MyLowe's Rewards loyalty platform in multiple EA Sports digital game titles for the first time. This collaboration will provide Lowe’s with a unique presence in each game, enabling the retailer to engage with the burgeoning digital game customer engagement channel.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months