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Liberty Bank Expands Relationship and Investment with Salesforce for Enhanced Customer Engagement

Sep 05, 2024

Contract Type

partnership

MiddletownFinanceFintechBanking

Description

Liberty Bank announced an expansion of its relationship and investment with Salesforce, intending to improve customer engagement. By leveraging Salesforce's CRM platform and various products, Liberty Bank aims to provide personalized, efficient service to its customers, with a focus on strengthening its position in the industry.

Company Information

Company

Liberty Bank

Location

Middletown, Ohio, United States

About

Liberty Bank is one of the oldest and largest mutual banks in the country. With more than $7.5 billion in assets, Liberty has 56 banking offices across Connecticut and one in Massachusetts. As a full-service financial institution, Liberty offers consumer and commercial banking, cash management, home mortgages, business loans, insurance and investment services. Named ‘Top Workplace’ by the Hartford Courant every year since 2012 and designated a Best-In-State Bank in Connecticut by Forbes Magazine since 2021, Liberty maintains a longstanding commitment to superior personal service and unparalleled community involvement. Member FDIC. Equal Housing Lender.

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Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

Liberty Bank signed a new agreement. Fundz surfaces partnerships and contracts as they are announced.

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