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Levi Strauss partners with Beyoncé for marketing campaign to empower women

Oct 15, 2024•over 1 year ago

Contract Type

partnership

San FranciscoE CommerceFashionRetail

Description

Levi Strauss & Co. announced a partnership with global icon Beyoncé for a marketing campaign aimed at empowering women. The company hopes that this collaboration will drive consumer appeal, particularly for its women's apparel business, which has been experiencing solid growth.

Company Information

Company

Levi Strauss & Co.

Location

San Francisco, California, United States

About

Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.'s reported 2023 net revenues were $6.2 billion.

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