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Snapchat Expands Creator Offerings Through Partnership With Later

Apr 07, 2025•about 1 year ago

Contract Type

partnership

BostonSoftware

Description

Snapchat has partnered with Later, a company that manages social media and influencer campaigns, to expand its creator offerings. Through this partnership, marketers will have access to automated content scheduling and posting, discover creator profiles, and plan and carry out their Snapchat strategy alongside other social platforms.

Company Information

Company

Later

Location

Boston, Massachusetts, United States

About

Later is the world's most intelligent influencer marketing company, powering the creator economy and social commerce for brands and creators alike. Fueled by their native AI-powered platform with over a decade of proprietary data, including billions of social interactions, impressions, $2.4 billion+ in verified influencer-driven purchases, and deep integrations with platforms like Meta and TikTok, Later provides data-driven guidance, combined with their team of expert strategists, to execute fully-managed campaigns, driving audience growth, engagement, and revenue. Trusted by the world's leading enterprise brands such as Crumbl, Kylie Cosmetics, ESPN, and YouTube, Later bridges creativity and performance, so every campaign not only looks good, but drives results. Later is building the future of influencer marketing where everyone wins.

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Strategic partnership established

Partnership agreements typically involve technology integration and joint go-to-market strategies

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Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months