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Lacoste partners with Haddad Brands for kidswear license

Dec 15, 2024•over 1 year ago

Contract Type

partnership

ParisFashionRetail

Description

Lacoste has signed a five-year licensing agreement with American company Haddad Brands to expand its presence in the children’s apparel and accessories market. The New York-based company has gained exclusive rights to design, develop, produce, and market Lacoste kids’ clothing and accessories line.

Company Information

Company

Lacoste

Location

Paris, Ile De France, France

About

Lacoste is a French apparel company known for its iconic crocodile logo. Founded in 1933, it offers a range of clothing, footwear, perfume, leather goods, eyewear, and watches.

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

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