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Contract Type
partnership
ParisFashionRetailDescription
Lacoste has signed a five-year licensing agreement with American company Haddad Brands to expand its presence in the children’s apparel and accessories market. The New York-based company has gained exclusive rights to design, develop, produce, and market Lacoste kids’ clothing and accessories line.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months