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Kult Raises $20 Million in Series A Round Led by Payal Kanodia and Aishwarya Bansal

May 01, 2025about 1 year ago

Contract Type

partnership

MumbaiE CommerceFashionBeauty

Description

Kult, founded by Karishma Khokhar, has raised $20 million in its Series A round. The round was led by Payal Kanodia and Aishwarya Bansal from the M3M Family Office, along with participation from Venture Catalysts. Kult aims to provide a diverse range of beauty products through its app, and had announced a partnership with American cosmetics company Estee Lauder in 2023.

Company Information

Company

Kult

Location

Mumbai, Maharashtra, India

About

Kult is a shopping platform focused on skincare and beauty products. The beauty app leverages artificial intelligence to provide personalized skincare recommendations and an inclusive shopping experience. It features a visual catalog that showcases products suitable for a diverse range of Indian skin tones. Founded by Karishma Singh and Ruchika Pallavi, the platform aims to expand its offerings significantly and enhance its operational capabilities.

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