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Kult Raises $20 Million in Series A Round Led by Payal Kanodia and Aishwarya Bansal
May 01, 2025•about 1 year ago
Contract Type
partnership
MumbaiE CommerceFashionBeautyDescription
Kult, founded by Karishma Khokhar, has raised $20 million in its Series A round. The round was led by Payal Kanodia and Aishwarya Bansal from the M3M Family Office, along with participation from Venture Catalysts. Kult aims to provide a diverse range of beauty products through its app, and had announced a partnership with American cosmetics company Estee Lauder in 2023.
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Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months