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Kona Ice partners with Brandgenuity to expand merchandise opportunities

Nov 20, 2024over 1 year ago

Contract Type

partnership

FlorenceFood and BeverageAutomotive

Description

Kona Ice has partnered with Brandgenuity to expand its selection of retail merchandise. Brandgenuity will manage Kona Ice's licensing process, and the products may launch within six to 12 months. The partnership aims to create a new line of retail merchandise for Kona Ice.

Company Information

Company

Kona Ice

Location

Florence, South Carolina, United States

About

Kona Ice is the world’s largest food truck company based in Florence.

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Strategic

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
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Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

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