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Keen Decision Systems and MADTECH.AI Partner to Create End-to-End MarTech Decision Engine
Dec 12, 2024•over 1 year ago
Contract Type
partnership
Research Triangle ParkInformation TechnologyAdvertising
Description
Keen Decision Systems has announced a partnership with MADTECH.AI to develop the first end-to-end MarTech decision engine, combining MADTECH.AI’s marketing, advertising and data decision intelligence platform with Keen's AI-powered marketing mix models. This collaboration aims to optimize more than $5 billion in marketing spend across their clients.
Company Information
Company
Keen Decision Systems, Inc.
Location
700 Park Offices Drive
Research Triangle Park, North Carolina, United States
About
Keen Decision Systems is a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to get there. We provide the only next-generation marketing mix that unifies all marketing channels to calculate the full financial contribution for each channel and builds scenarios that specify the optimal investment level by channel by week.
Research Triangle ParkInformation TechnologyAdvertising