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Ole Miss signs a seven-year partnership with Adidas for $140 million.

Oct 03, 2026

Contract Type

partnership

GermanyLegal

Description

Ole Miss has ended its long partnership with Nike in favor of a new agreement with Adidas worth over $20 million annually. The agreement, effective July 1, 2027, will support branding, uniforms, and athlete opportunities, marking a significant shift in the Rebels' athletic apparel.

Company Information

Company

Kanye West & adidas

Location

Germany

About

Kanye West and adidas have settled their years-long legal battle.

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Strategic

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Agreement Insights

What this usually means
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

Kanye West & adidas signed a new agreement. Fundz surfaces partnerships and contracts as they are announced.

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