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Jumia Partners with Mirakl to Enhance Marketplace Advertising Across Nine African Countries.

Jul 11, 2025

Contract Type

partnership

IkejaE CommerceMarketplaceInternetLogistics

Description

Jumia has partnered with Mirakl to deploy Mirakl Ads, enhancing its marketplace advertising capabilities across nine African countries. This partnership allows Jumia to better serve its sellers and tap into the growing retail media market, offering advanced tools for advertising to all sellers.

Company Information

Company

Jumia Technologies AG

Location

Ikeja, Lagos State, Nigeria

About

Jumia Technologies AG is a prominent e-commerce platform in Africa, often compared to 'Amazon of Africa'. It offers a diverse marketplace for products, a logistics service, and a payment solution through JumiaPay. The company is committed to enhancing online shopping experiences for consumers across the continent. Jumia is pivotal in boosting digital economies in its operational regions.

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Sunil
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Agreement Insights

What this usually means
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

Jumia Technologies AG signed a new agreement. Fundz surfaces partnerships and contracts as they are announced.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.