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Contract Type
partnership
SeattleDescription
Joylux, a Seattle-based company, has raised $4.5 million in new capital to launch a partnership with Halle Berry and promote a new intimacy gel called Let’s Spin. Halle Berry, the founder of Respin, a women’s midlife wellness brand, discovered Joylux following a painful intimate experience and a misdiagnosis.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months