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Johnnie Walker partners with BLACKPINK's Rosé to celebrate creativity through a new collaboration.

Oct 26, 2026

Contract Type

partnership

New YorkFashionRetailLifestyle

Description

Johnnie Walker has named Rosé of BLACKPINK as its new brand partner, launching campaigns across various international markets. The partnership includes the introduction of Rosé's signature cocktail, celebrating her influence and style in the context of the brand's heritage.

Quick answer

Johnnie Walker partners with BLACKPINK's Rosé to celebrate creativity through a new collaboration. (October 26, 2026). Johnnie Walker is based in New York, New York, United States.

What agreement did Johnnie Walker announce on October 26, 2026?
Johnnie Walker has named Rosé of BLACKPINK as its new brand partner, launching campaigns across various international markets. The partnership includes the introduction of Rosé's signature cocktail, celebrating her influence and style in the context of the brand's heritage.
What does Johnnie Walker do?
Johnnie Walker is the world's number one Scotch whisky brand, known for its high-quality blends and commitment to craftsmanship.
Where is Johnnie Walker based?
Johnnie Walker is based in New York, New York, United States.
Which similar companies announced agreements around the same time?
Shilla Duty Free (October 26, 2026), Cenomi Centers (October 29, 2026), Macron (October 30, 2026) and The Estée Lauder Companies (October 30, 2026) also announced agreements within 45 days of Johnnie Walker.

Source: Fundz verified event record.

Other recent agreements in Fashion and Retail

Contracts and agreements at companies in the same sectors within 45 days, from Fundz verified event records.

Company Information

Company

Johnnie Walker

Location

New York, New York, United States

About

Johnnie Walker is the world's number one Scotch whisky brand, known for its high-quality blends and commitment to craftsmanship. The brand represents a rich heritage and is synonymous with luxury and sophistication. Its Blue Label offering is particularly distinguished, offering a premium experience for connoisseurs. With a focus on creating memorable moments, Johnnie Walker continues to innovate in the spirits industry.

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Agreement Insights

What this usually means
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

Johnnie Walker signed a new agreement. Fundz surfaces partnerships and contracts as they are announced.

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