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Hanshow Partners with the University of Cambridge to Develop Next-Generation Augmented RFID Systems.
Dec 16, 2025
Contract Type
partnership
LondonAdvertisingE CommerceFashionRetail
Description
Hanshow has initiated a multi-year research partnership with the University of Cambridge to advance Augmented RFID systems using distributed hardware architectures. This collaboration aims to enhance sensor technologies and operational efficiency in the retail sector through innovative IoT solutions.
Company Information
Company
Hanshow
Location
London, England, United Kingdom
About
Hanshow is a global leader in digital retail solutions, focused on enhancing the shopping experience through innovative technologies. The company specializes in providing electronic shelf labels (ESLs) that facilitate seamless connections between physical stores and digital engagement. Their award-winning Shelf Marketing Solution transforms traditional ESLs into interactive media touchpoints for consumers. By empowering retailers with data-driven campaigns, Hanshow aims to redefine retail marketing.