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Giumarra Launches Co-Branded Thx! Green Kiwifruit to Support Farmworker Dreams

Jan 23, 2025•over 1 year ago

Contract Type

partnership

Los AngelesManufacturingFood and BeverageFarming

Description

The Giumarra Companies has teamed up with Thx!, an award-winning social impact program, to offer California-grown kiwifruit co-branded with Thx! in Nature’s Partner®-branded consumer pack clamshells. This collaboration allows shoppers to enjoy fresh, vitamin-packed green kiwifruit while directly supporting farmworker dreams.

Company Information

Company

Giumarra Companies

Location

Los Angeles, California, United States

About

The Giumarra Companies is a family-based produce marketing company operating under its “Nature’s Partner” brand promise, dedicated to delivering exceptional service and continuously improving every day. Working as a trusted partner with customers and more than 2,000 growers worldwide, the company manages 13 unique sales and operating divisions with diverse product offerings, all united by an uncompromising commitment to quality and collaboration while supporting its mission to help feed the world in a healthy way.

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Strategic partnership established

Partnership agreements typically involve technology integration and joint go-to-market strategies

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Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months