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Forward Acquires Bar Keepers Friend
Mar 19, 2025•over 1 year ago
Contract Type
partnership
Connecticut
Description
Forward Consumer Partners has announced the acquisition of SerVaas Laboratories, Inc., makers of Bar Keepers Friend. Paul SerVaas and other existing shareholders will retain a significant minority ownership stake in the company, with Paul continuing his service on the board of directors.
Company Information
Company
Forward Consumer Partners
Location
Connecticut, United States
About
Forward Consumer Partners is a private investment firm dedicated to fueling the growth of branded consumer businesses. With a focus on powerful brands that make beloved products, the firm is committed to building enduring consumer businesses by providing strategic support and resources to its portfolio companies.
Predictive Intelligence
Strategic
ML-powered predictions for Forward Consumer Partners's next move
Connecticut