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The Ferrero Group to Acquire WK Kellogg Co. for $3.1 Billion Agreement

Jul 14, 2025•11 months ago

Contract Type

agreement

SenningerbergFood And BeverageHospitality

Description

The Ferrero Group has entered into a definitive agreement to acquire WK Kellogg Co. for $3.1 billion, enhancing its product offerings in breakfast cereals. This strategic move is part of Ferrero's growth plan and aims to expand its reach across more consumption occasions.

Company Information

Company

Ferrero

Location

Senningerberg, Luxembourg District, Luxembourg

About

For over 70 years, Ferrero has created products loved by generations. We've grown from a bakery in Alba, Italy into the third largest confectionery company in the world. Ferrero entered the North American market in 1969 and continues to spread joy with Ferrero Rocher®, Nutella®, Kinder®, Tic Tac® and Fannie May® chocolates. Ferrero Group expanded its portfolio in 2018 with the addition of Butterfinger®, CRUNCH®, Baby Ruth®, 100Grand® and other legendary chocolate brands. We are a family-owned company with 3,000 employees in eight offices and ten plants and warehouses in North America, including a cocoa processing plant in Brantford, Ontario and a planned chocolate processing factory in Bloomington, Illinois. Instilled in every aspect of our business is the entrepreneurial spirit of our founders, and their passion for quality, creativity, and innovation. Follow @FerreroNACorp on Twitter and @FerreroNACorp on Instagram. www.ferreronorthamerica.com. Contact:Kelsey McGeough kmcgeough@golin.com SOURCE Ferrero North America

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