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ELA Games partners with Rootz for integration of gaming portfolio

Nov 25, 2024•over 1 year ago

Contract Type

partnership

MaltaContent And PublishingCommunity And LifestyleConsumer ElectronicsGamingVideo GamesGamblinggambling & casinos

Description

ELA Games has announced a new partnership with Rootz, in which ELA’s full portfolio of online games will be integrated into the Rootz platform. The agreement allows titles such as Cash Crab and Joker Cashpot to go live via the Rootz platform. Rootz CEO, Sam Brown, expressed excitement about the collaboration and highlighted the focus on enhancing player experience.

Company Information

Company

Electronic Arts

Location

Malta, Montana, United States

About

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and F1™. More information about EA is available at www.ea.com/news. EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex Legends, The Sims and Titanfall are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.

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Strategic partnership established

Partnership agreements typically involve technology integration and joint go-to-market strategies

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