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EDO and Chalice Partner to Optimize Outcomes Across Programmatic CTV and Digital Ad Campaigns
Jan 16, 2025•over 1 year ago
Contract Type
partnership
New YorkArtificial IntelligenceDescription
EDO and Chalice have announced a partnership to integrate EDO’s outcomes data into Chalice’s platform for optimizing Connected TV (CTV) campaign performance and leveraging high-performing regions to drive more informed buying decisions and maximize return on investment. This partnership will enable advertisers to harness custom algorithms for precise targeting and measurement across CTV, linear TV, and digital ecosystems.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months