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EDO and Chalice Partner to Optimize Outcomes Across Programmatic CTV and Digital Ad Campaigns
Contract Type
partnership
Description
EDO and Chalice have announced a partnership to integrate EDO’s outcomes data into Chalice’s platform for optimizing Connected TV (CTV) campaign performance and leveraging high-performing regions to drive more informed buying decisions and maximize return on investment. This partnership will enable advertisers to harness custom algorithms for precise targeting and measurement across CTV, linear TV, and digital ecosystems.