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e.l.f. Beauty Forms Partnership with SURVIVOR Series to Launch 'e.l.f.ie Advantage' Vignette Series.

May 21, 2026

Contract Type

partnership

OaklandE CommerceFashionRetailBeautyLifestyleCosmetics

Description

e.l.f. Beauty has launched a unique partnership with the SURVIVOR series, introducing the 'e.l.f.ie Advantage' vignette series along with a limited-edition product drop. This initiative aims to leverage entertainment and creator-driven content to enhance brand reach and connect with consumers in a meaningful way.

Company Information

Company

e.l.f. Beauty

Location

Oakland, California, United States

About

e.l.f. Beauty, Inc. builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. Our deep commitment to clean, cruelty-free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean-beauty brand Well People and Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys. Our family of brands is available online and across leading beauty, mass market and specialty retailers in the U.S., and has a growing international presence. Learn more by visiting https://investor.elfbeauty.com.

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Predictive Intelligence
Strategic

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Agreement Insights

What this usually means
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

e.l.f. Beauty signed a new agreement. Fundz surfaces partnerships and contracts as they are announced.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.