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DICK'S Sporting Goods Extends Partnership with University of Tennessee Athletics

Oct 16, 2024•over 1 year ago

Contract Type

partnership

CoraopolisSportsE CommerceFashionRetailSporting Goods

Description

DICK'S Sporting Goods has announced a multi-year extension of their partnership with University of Tennessee athletics, continuing as a Proud Partner of the Tennessee Volunteers. The extension also includes DICK'S serving as the Presenting Sponsor of the university's football and baseball uniform reveals, as well as providing in-store experiences at DICK'S House of Sport Knoxville.

Company Information

Company

DICK'S Sporting Goods

Location

12 JOHN ALLAN CAMERON ST

Coraopolis, Pennsylvania, United States

About

DICK'S Sporting Goods is a leading omnichannel retailer of sporting goods and apparel. The company operates retail stores and an e-commerce platform. DICK'S is dedicated to providing a wide range of high-quality sporting equipment, apparel, and footwear. The company aims to inspire and empower athletes and sports enthusiasts.

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
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Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

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