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Dharma Productions Partners with Serene Productions for Expansion into Multi-lingual Productions

Oct 21, 2024•over 1 year ago

Contract Type

partnership

IndiaMedia And EntertainmentMusicFilm Production

Description

Pharmaceutical tycoon Adar Poonawalla’s Serene Productions is investing $119 million in Dharma Productions and Dharmatic Entertainment, valuing Dharma at $238 million and giving Serene Productions a 50% stake in the company. The partnership aims to leverage Dharma’s storytelling expertise with Poonawalla’s business acumen to expand into large-scale, multi-lingual productions, build franchises, and enhance traditional entertainment formats.

Company Information

Company

Dharma Productions and Dharmatic Entertainment

Location

India

About

Dharma Productions, founded in 1976 by Yash Johar, has been a powerhouse in Bollywood, producing some of India's most beloved films. Dharmatic Entertainment, launched in 2018, has also made its mark with web series, documentaries, and other digital content.

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