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Cole Haan Implements Endless Aisle/Dropshipping Strategy with Jesta I.S. ERP for Digital Growth
Oct 17, 2024•almost 2 years ago
Contract Type
partnership
Description
Cole Haan has implemented a significant direct-to-consumer (DTC), Endless Aisle/Dropshipping strategy powered by Jesta’s cloud Vision Merchandising ERP and Vision Endless Aisle solutions. This partnership aims to shift Cole Haan’s distribution focus in North America toward a frictionless DTC model with an emphasis on global digitization and digital commerce capabilities.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months