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23XI Racing Expands Partnership with Coca-Cola for the 2026 NASCAR Cup Series Season.
May 01, 2026
Contract Type
partnership
ManufacturingFood and BeverageHospitalityFood Processing
Description
23XI Racing has announced an expansion of its partnership with Coca-Cola, making Coca-Cola the Exclusive Beverage Partner for Bubba Wallace and the No. 23 team. The partnership will see Coca-Cola branding on Wallace's firesuits and team uniforms throughout the upcoming NASCAR season.
Company Information
Company
Coca-Cola Europacific Partners
About
Coca-Cola Europacific Partners (CCEP) is one of the world’s leading consumer goods companies, known for iconic brands like Coca-Cola, Fanta, Sprite and Monster. With a global business and strong local footprint, CCEP also offers local favourites and products across fast-growing categories such as coffee and ready-to-drink alcohol.